Persuade: The 4–Step Process to Influence People and Decisions
Andres Lares, Jeff Cochran, Shaun DiganTransform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
- Real world examples and practical exercises to illustrate and practice the concepts discussed
- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Catégories:
Année:
2021
Edition:
1
Editeur::
Wiley
Langue:
english
Pages:
256
ISBN 10:
1119778514
ISBN 13:
9781119778516
Fichier:
EPUB, 3.41 MB
IPFS:
,
english, 2021