MKTG5

Name: MKTG5
ISBN: 9780170453936

Joe F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner

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MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.

Catégories:

Business & Economics - Sales & Marketing

Année:

2023

Edition:

Editeur::

Cengage AU

Langue:

english

Pages:

ISBN 10:

0170453936